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Welcome to the new
Standard in Gifting

We believe gifts should matter and we help you through the entire gifting process to ensure your loved one loves it!

Woman Smiling Getting Flowers - Beautiful Bouquet with pink, coral, and purple flowers.

From writing the best darn card message...

... to selecting your gift, we’re with you every step of the way. No more guesswork or doubt. Our heartfelt technology (aka super nerdy recommendation engine) helps you send with confidence every single time.

Co-ceo, Co-Founders Ken and Joe at a Flower Shop. Bright yellow sunflowers in background.

Our Story

Flowers are always a good idea… but when faced with boxed flowers that arrive rushed (and often with a “thud”) versus a beautiful arrangement with a card that says just the right thing, the internet maze for sending flowers can be a gifting experience with a lot of room for disappointment.

We saw a lot of room for heart.

And with over 15 years of experience in the floral industry working “behind-the-scenes” with local florists, we knew we could not only make it better, but create a brand new experience where everyone wins.

Enter Lovingly.

We paired our passion for creating meaningful moments with the power of innovative technology to redefine how gifts, especially floral gifts are sent today. We think it should be personal, intentional and truly capable of representing how you feel!

And with our network of over 1500 talented local florists across the country, we can guarantee your gift will make a mark.

Your Story is Our Story

When it comes to sending gifts, it’s really all about the moment! And every moment tells a story. We’ve been honored to play a little part in millions of gifts delivered throughout the years to celebrate, commemorate, or simply say I’m thinking of you.

  • Card message

    I hope your day is filled with sunshine and smiles, laughter and love - oh, and birthday cake! Love and miss you so much.

    Thanks Image with Flowers in frame and woman smiling with roses and sunflowers

    Thanks! message

    Thank you so much for the beautiful flowers. It means the world to me and your amazing friendship.

We’re happy to meet you!

Ready to start shopping? Check out some of our best sellers or personalize the perfect arrangement tailor-made just for your moment.

If you need to get in touch, we’ve got multiple ways to start the conversation.

Come Say Hi!