In today’s digital world, standing out online isn’t a cakewalk. The internet is filled with competitors, all vying for the attention of potential customers.
SEO, or Search Engine Optimization, could be your secret weapon to stand out and attract more customers. In fact, it’s next to impossible to succeed online without it. Its complexity and ever-evolving nature demands a significant investment of time and expertise to ensure your business doesn’t get lost among competitors.
SEO is more than just a buzzword. It’s an essential component of any successful online strategy. In its most basic sense, SEO is a digital marketing strategy that focuses on enhancing your website using elements like relevant keywords, meta tags, site speed, etc., so that it ranks higher in search engine results.
Think of it as a roadmap for the internet. When people look for something on search engines like Google, they usually choose from the first few results that appear. SEO is all about making your website appear in those top results.
Just as every flower has its unique charm, every industry requires a tailored SEO strategy. The floral industry is no different. Floral SEO takes on a whole new level of customization.
Consider this—in most ecommerce transactions, the searcher, purchaser, and recipient are the same person. But in the world of flowers, the one who searches and buys is typically not the recipient, but a thoughtful gifter. And the gifter may not even be in the same location as the recipient. In fact, according to proprietary Lovingly research, 73% of verified online gifters said they live outside of the delivery area, but were sending flowers to their recipient who lives within it.
Location becomes a crucial aspect here, and something that must be considered in your SEO strategy, as our thoughtful gifter might be ordering from afar to send to a recipient in your town.
This may all sound a little overwhelming. But if you’re a Lovingly partner, you don’t need to worry. We understand the unique challenges of floral SEO and we’re here to help.
Imagine a scenario where someone wants to send flowers to a loved one in your area. They would likely type something like “flower delivery in [your town]” into Google. SEO is the magic that ensures your flower shop appears among the top search results. The better your SEO, the higher your website ranks. The higher your rank, the more visibility you get, leading to better sales.
By leveraging floral SEO, you’re not only boosting your online visibility, but you’re also increasing your chances of attracting more customers and ultimately driving up sales.
Getting customers to your website is just the first step. Once they’ve clicked through to your online shop, you need to make sure they have a great user experience.
Your website needs to:
These factors, while often overlooked, are crucial elements of SEO.
At Lovingly, we invest heavily in ongoing SEO efforts across the board for all our partner’s websites. We strive to provide the best user experience possible, ensuring that once gifters reach your site, they find exactly what they’re looking for.
Have questions? Get in touch with your Online Business Coach: