All Online Florists Are the Same
(At least that's what shoppers think)

Local
Florists

Order
Gatherers

There is no difference between local florists and order gatherers.

That’s what the average online shopper thinks, anyway.

Frustrating, isn’t it?

Order Gatherers pose as local florists to steal your clients.

Then ask you to fulfill those orders at discount pricing with your business and reputation on the line.

Don’t you wish that online shoppers knew the difference?

You are inspired to create beautiful designs.

You are a craftsperson and an artist at heart.

You express people’s emotions and build relationships.

You are a relationship expert, a Dear Abby – you’ve seen it all.

You are central to the moments and milestones that make up people’s lives.

You are a Lovingly Hero!

Did you recognize yourself?

Maybe you feel the same way Linda Bianco, owner of Creations from the Heart in Mishawaka, Indiana, did before she realized her true value. She made the switch to Lovingly and never looked back.

Linda even had TV news crews scrambling for her story.
Check it out.

WSBT-TV, “Flower shops asking customers to buy local,” YouTube, 13 February 2015

Did you recognize yourself?

Many local florists are losing too much money “working” for order gatherers.

You do your best to provide a great service, but the customer feels burned and you end up getting a bad review.

When a wire service or order gatherer asks you to create and deliver a $75 arrangement for $40, and the client isn’t happy – your reputation is on the line.

Not to mention, local florists are faced with rising expenses: codified containers, miscellaneous quality and education fees, chargebacks, and expensive lease payments on outdated POS technology.

The result?

So, why are people shopping with Order Gatherers in the first place? 

Old Websites
Help Florists

What has your website provider done for you lately?

Not much?

OK — so we can’t say Order Gatherers are completely to blame.

When was the last time your website provider updated your site?

Does it support the latest security and encryption standards to keep your clients safe?

Is it SEO and CRO optimized to turn shoppers into clients and lead to growth?

Oh, and does it work on a mobile phone?

Are you handcuffed to an outdated website with a poor online shopping experience because your provider has been blind to sweeping tech advances?

Does this look familiar? 

In the end, it all boils down to this.

Poor SEO and ineffective online advertising make it more and more difficult for online shoppers to find you in the first place.

And even if you do get a shopper to land on your outdated florist website, you’re missing out on valuable sales that aren’t converting (more on that later).

This leaves too much room for Order Gatherers to take your clients and your profits.

Ring a bell?

Let’s consider ringing in some changes.

Our customers tell us that placing an order on their cell phone is the easiest thing they have ever used - faster ordering than any other flower ordering site.

Ron and Jennifer Keast, Regency Wine and Flowers++

Buy from Your Florist: The News is Spreading

Well, the good news is that the call to support local florists like you is getting louder and louder — and Lovingly is helping to make this happen.

Even the irrepressible Adam Conover of TruTV is telling shoppers why it’s so important to buy directly from local florists.

Lovingly Store:
A Floral Website That
Competes and Wins

Lovingly Store: A Floral Website That Competes and Wins

As a local florist, there are things you can do to compete and succeed.

Here’s the thing.

The problems we’re seeing are familiar. But what’s the solution?

It’s all a question of the secret sauce — and who has it.

Competing online successfully isn’t about having endless resources. It’s about partnering with a company that supports you with technical skills and marketing savvy.

Wire Services view you as an account number.

Order Gatherers use you as a fulfillment center.

With Lovingly, you’re a partner.

That’s why we always say Your Art, Our Expertise.

Lovingly has been the best decision I've ever made for my business. Not only are my sales continually increasing but for the first time in a long time I have a company that truly stands beside me.

Zsuzsana Hutchinson, Flowers by Zsuzsana++

Lovingly builds high-performing websites for florists, so you can get back to your art, and your role of strengthening relationships throughout your local community.

How would you feel about results like these?

$ 0
avg. order value*
0 %
avg. increase in online sales***
0 %
of orders are upgraded**

20% of orders have gift add-ons**

2-day rolling payouts

96% partner satisfaction rating

91% of Lovingly Partners are on the first page of Google**

4.7 star avg. Lovingly Review rating for partners*

$4 earned in orders for every $1 invested in online advertising*

But it’s not just about the numbers.

Lovingly works hard to support local florists, because we believe in strengthening relationships through meaningful giving.

And you, the local florist, are key to making that happen.

Your creative arrangements and relationship expertise help make giving more meaningful.

You strengthen relationships between your clients and throughout your community.

You create and hand-deliver stunning floral designs which capture the perfect sentiment and help people celebrate life’s special moments.

Without you:

First dates may not turn into second dates

I’m sorry’s may get stuck in the doghouse

Long lost friends may stay long lost

Last-minute same day deliveries wouldn’t happen

Can Order Gatherers do all of that?

No.

They need you more than you need them.

And guess what?

You don’t need them.

We’re so confident that we can help you compete and win against Order Gatherers, we provide your website on a performance basis.

We don’t make a penny until you do.

Lovingly partnerships are based on mutual respect.

We’re in your corner, helping you thrive as a local florist, not just survive as a discount order fulfillment center. Your success and our success go hand-in-hand. We grow together.

Everything we do gives you more time to do what you love.

Lovingly florist websites work with you and for you.

Did you know?
New Lovingly Partners average a 142% increase in online orders within the first year.***

Here's How It Works

In only 3 easy steps you’re on your way to turning casual online shoppers into loyal clients.

STEP 1

Set up your
Lovingly Store.

First, you get your very own high-performing website, customized with your favorite colors and your logo — or we’ll make a custom logo for you, FREE!

Then we’ll walk you through all that boring but important configuration stuff, so you don’t have to worry about it.

STEP 2

Showcase your
floral arrangements!

Next, you choose which arrangements from our beautifully designed selection guide you want to feature on your website, plus you can upload your own gorgeous custom designs.

And you’re in control of the prices you set.

We even make it easy for you to temporarily raise prices and compete effectively on Valentine’s Day and Mother’s Day.

STEP 3

Watch the magic happen.

Say hello to profitable, creative orders and new loyal clients.

Finely tuned SEO helps get your website found online. Shoppers place high-value orders directly with you, and you spend less time on technical stuff and more time concentrating on your craft.

In no time, you have a competitive website that gives you back control and puts more money in your pocket.

Goodbye Order Gatherers!

Unless you’re already drowning in profitable orders and hiring more delivery drivers, contact us today and see how simple it is to transform your floral website.

Still not convinced?

Check out some highlights:

  • New Lovingly Partners average a 142% increase in online orders within the first year***
  • Websites are beautifully designed and streamlined for easy purchasing
  • SEO-optimized, mobile-ready sites are secure and Google search friendly
  • Google Ads management is included FREE for Lovingly Partners

Your Brand
Lovingly Store

Your Brand Lovingly Store

More than just a website for florists, Lovingly Store has many additional built-in features to help you get more orders.

Let’s say a shopper is about to leave your floral website.

Lovingly jumps in to save the day using its OrderSaver feature.

And wins you a new client.

OrderSaver has gained Lovingly Partners thousands of new clients, worth millions of dollars in sales annually.

OrderSaver drives an average of 8% increase in online orders.*

We also show shoppers your glowing Lovingly Reviews  — all from verified purchases.

Meanwhile, our Countdown Timer gives your clients a heads up, helping them order in advance of your daily cutoff time.

So everybody wins.

Let’s say your new client is shopping for a very special occasion.

Lovingly suggests upgraded arrangements and add-ons, ensuring the recipient’s experience is as special as the occasion.

Because we know the experience is what is remembered, not the spend.

Did you know?
46% of Lovingly Partner orders are upgraded to deluxe and premium sizes.**

The relationship building experience more than justifies the cost because the emotional value is immeasurable.

And that’s what sticks in your client’s memory — you delivered.

So upselling is also baked into our POS system, which is great for maximizing sales for walk-ins and phone orders.

Turning new shoppers into loyal clients.

The best part? It’s all included FREE with your Lovingly Store. 

You’ve made it this far —
so we know you’re serious about your business.

Speaking of things getting serious, your Lovingly Store also hustles to bring you wedding referrals.

Say "I Do!" to Lovingly Wedding Referrals

Say "I Do!"
to Lovingly Wedding Referrals

  • Is it hard to get new wedding leads by just word of mouth?
  • Are you tired of paying huge fees for listings on big wedding sites?
  • Wish your couples were better informed?
  • Wish more consultations turned into real business?

Lovingly Weddings greets shoppers and guides them through a series of helpful questions on your website.

Which means the happy couple is better prepared for their initial consultation.

We remove the “hustle” so you can get on with the bustle of creative design.

The new wedding feature is fantastic. Knowing what a bride might need before she arrives for her appointment makes it so much easier to prepare a custom appointment for her.

Marianne LaPier, LaPier’s Flowers & Gifts++

Lovingly Reputation Management Helps You Get More Reviews

With one click, you can mark all your orders delivered, and your clients automatically receive a delivery confirmation email.

Which includes a request for an online review —
just like buying from Amazon.

So your clients can easily provide you with verified reviews.

And you are notified about all new reviews — so you know when things went well, and when they didn’t.

Providing an opportunity for you to reach out and build loyalty.

Plus, your reviews are showcased on your Lovingly Store — so new shoppers can see how great you are.

Did you know?
85% of shoppers now trust online reviews as much as personal recommendations.

Lovingly POS - Your Automated Assistant

Lovingly POS keeps important info at your fingertips and lets you:

  • Streamline order entry
  • Foster upselling
  • Automate time-consuming tasks
  • Bring up previously used delivery addresses
  • View client spending habits
  • Find recipient addresses, distance from shop, business opening hours, and more
Such speedy processing keeps the shopping experience centered on the gift and thought behind it — not logistics and transactions. Oh, and Lovingly POS is included with your Lovingly Store, too — potentially saving you thousands in lease payments and maintenance fees.+

Lovingly POS - Your Automated Assistant

Lovingly POS keeps important info at your fingertips and lets you:

  • Streamline order entry
  • Foster upselling
  • Automate time-consuming tasks
  • Bring up previously used delivery addresses
  • View client spending habits
  • Find recipient addresses, distance from shop, business opening hours, and more
Such speedy processing keeps the shopping experience centered on the gift and thought behind it — not logistics and transactions. Oh, and Lovingly POS is included with your Lovingly Store, too — potentially saving you thousands in lease payments and maintenance fees.+

Lovingly SuperTickets -
Wave
to
Handwritten Messages

Lovingly SuperTickets Wave to Handwritten Messages

Lovingly SuperTickets feature attractive card messages, so you can wave goodbye to wasted time and horrible hand cramps.

SuperTickets also include the arrangement photo and recipe — helping ensure that your client gets what they are expecting, while eliminating the time needed to sort through recipe guides.

And with a built-in map, even your driver will love SuperTickets.

Letter-sized and designed for optimum efficiency and aesthetic appeal, there’s no need for the expensive additional equipment many services “offer.”

Your Art, Captured with Lovingly Photography

By having a Lovingly Store, you can apply for a Lovingly Photoshoot.

Specifically focused on promoting your custom arrangements online, a professional photographer arranges a visit to your shop and captures a broad range of your creative and unique designs.

Isn’t quality floral photography difficult and costly?

Often, yes.

For Lovingly Partners, no.

The photoshoot offering is part of your Lovingly Store.

Why not have your art professionally photographed, edited, and published, focusing the online spotlight on your designs and attracting potential buyers everywhere?

You’re proud of your craft. We’re proud of our florists.

Flowers with Lovingly Exclusive

Flowers with Lovingly Exclusive

We help you sell more flowers and clear your cooler.

Designer’s Choice arrangements let you get creative with the stems you have on hand.

You follow your muse and we spread the news to your clients and curious shoppers alike.

For peak holidays, like Valentine’s Day and Mother’s Day, Lovingly Exclusive enables you to create freely in the same way.

Opting for Lovingly Exclusive means your clients are automatically redirected to your Designer’s Choice product page, keeping you in creative control.

Allowing you to stay open and clear your coolerGiving you the freedom to grow.

It’s all Yes! and no stress for Lovingly florists.

The ease of using Lovingly made Mother's Day a breeze. Designer’s Choice offered me the flexibility to generate additional orders as well!

Lori Jacobson, Lollypops & Roses++

Get More Clients and
More Money with Lovingly Websites for Florists

We help you keep more of what you earn.

New Lovingly Partners average a 142% increase in online orders within the first year.***

With Lovingly, more orders go to your Lovingly Store, and more money goes into your pocket.

So you gain your own clients while reducing:

  • Chargebacks
  • Discounted orders
  • Angry customers
  • Miscellaneous fees
  • Bad reviews
  • Stress!

Get More Clients and More Money with Lovingly Websites for Florists

We help you keep more of what you earn.

New Lovingly Partners average 142% increase in online orders within the first year.***

With Lovingly, more orders go to your Lovingly Store, and more money goes into your pocket.

So you gain your own clients while reducing:

  • Chargebacks
  • Discounted orders
  • Angry customers
  • Miscellaneous fees
  • Bad reviews
  • Stress!

Lovingly Helps You Get Paid Faster

Why pay on delivery for flowers and then wait at least 30 days to be paid yourself?

Lovingly pays partners on a rolling basis every two business days.

So your cash flow greatly improves.

We’re on Your Side!

Growing your business with a team of certified experts on hand sounds good, right?

Especially since we believe in the forgotten art of picking up the phone and actually speaking to people, helping them, and resolving issues.

We’re a unique arrangement of techies and marketing folks who give step-by-step guidance.

And we boast over 10 years of experience in the online floral industry.

Including Certified Google Ads professionals who specialize in working with local florists.

Lovingly also keeps extended holiday hours, just to be there for you!

And you can even communicate directly with our Partner Success Advisors within your Lovingly Account via live chat.

Or, if you’re in a DIY mood, Lovingly provides a vast array of help documents and videos that are simple to find and easy to follow.

Their support line is amazing and the staff bend over backwards to help you when you need it. I wish I had done this years ago.

Margarete Silvey, The Posh Posy++

Does a Lovingly partnership come with the following inclusive benefits?

Spoiler Alert —
the Answer Is

Yes!

More orders and more money in your pocket

Yes!

Better cash flow with rolling 2-business-day deposits

Yes!

No miscellaneous fees like web hosting, late fees, directory fees, quality and education fees, expensive lease payments and (many) more

Yes!

Mobile-friendly, dynamic website

Yes!

Search Engine Optimization (SEO) and higher online visibility

Yes!

Top-notch white glove support

Yes!

More qualified wedding leads

Yes!

Instant information at your fingertips with Lovingly POS

Yes!

Beautifully designed, extensive Selection Guide and no codified containers

Yes!

HTTPS security to protect your client data

Yes!

Online Reputation Management (ORM)

Yes!

Verified reviews showcased on your website

Yes!

Expert ad management for Google Ads users

YES — all Lovingly Partners enjoy these benefits.

We’re here with you every step of the way to online success.
Just like you — Lovingly delivers!

* Statistics based on 2017 aggregate store performance reports.

** Statistics based on lifetime performance through July of 2018.

*** Lifetime average increase as of July 2018 across all stores comparing month thirteen vs month one with Lovingly.

Lovingly POS should cost you $1200 per year, but actually comes with no Lovingly fees or contracts. It’s just yours! All cash transactions are FREE of any charge. The only cost is a 2.9% + 30¢ charge for the processing of credit card orders — because we don’t control that bit!

++ All opinions are strictly the views of Lovingly clients. Individual results may vary.