Last updated March 30, 2020
With concerns over COVID-19 growing worldwide, florists are wondering what the impact will be on their business, and how to protect the health of their employees.
We’ve also compiled a list of options and steps you can take to make sure your shop is prepared for a variety of possibilities:
Making sure your customers know that you’re there for them while working to help keep them safe is very important.
For those of you with family members with weakened immune systems, or just taking precautions to prevent the spread of the virus, here are some ideas.
We’ve put together a pack of 9 social images for you to use, along with suggested post copy and inspiration for creating your own social posts. Feel free to grab and use any of these images here for your own social media promotion:
Be posting on social media more often than usual, and no fewer than one post per day. Email market to your customers more than ever. Use messaging that reminds people that flowers promote healing and creating a true connection with others. Highlight a no-contact delivery option to assure potential customers that their loved ones will receive their floral gift safely.
One great idea we’re seeing work well is promoting DIY kits for parents home with the kiddos. You can do this with succulents, flowers, rocks, or whatever your creativity calls for. Include a simple set of instructions on one page printed from any home printer. This helps to gain new customers, serve your existing ones, and it allows you to sell some of your container and flower inventory. Check out this adorable example from Crafty Morning:
All out of vases to sell? Purchase them on the cheap from the local thrift stores also needing the support.
Call your past customers for recurring purchase opportunities (ie, customers who placed birthday orders last March or April with complimentary reminders to place their order now).
Particularly for florists in CA and NY, where businesses have been mandated to temporarily shutter, try partnering with restaurants that are still able to deliver. Consider selling your leftover inventory for a fixed cost, and they can upsell their phone orders to help customers create a romantic evening in!
If you’re experiencing a 40-50% decrease in call volume, every order matters all that much more. Take this time to retrain your sales staff on making the most of every call by increasing average order value.
Now is the perfect time to market aggressively to summer brides. Many are probably homebound and working on their wedding planning now more than ever. Just be sure to go over your contracts with a fine-tooth comb. Be careful with your language and protect yourself in the case that these pandemic precautions go into the summer.
With rules being put in place for large gatherings, weddings and proms are being affected.