Building Brand Awareness with Social Media During a Pandemic Episode 11: Flower Shop Secrets

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How can you build your online presence during Quarantine?

Lisa Elfante from Central Florist in Valley Stream, New York knows a thing or two about running a floral shop with authenticity. Bonus tip: you can use this to your advantage and build your brand, even during COVID. Find out how on this next episode of Flower Shop Secrets.

Quick Summary

Key Takeaways

  • Connecting Authentically with Customers
  • Increasing Your Social Presence to Build Your Brand
  • Bringing Laughter to Heavy Moments with Clients

More About Our Guest

Lisa Elfante likes to joke that when she first started in the floral industry, she didn’t know the difference between a rose and a carnation. While this may be a slight exaggeration, Lisa made her career jump into the floral industry after doing nails for Soap Opera stars. Today, she runs and operates her floral business, Central Florist in Valley Stream, New York.

Her approach to stay authentic when serving her customers has gone a long way. From giving relationship advice to her customers who too often order apology bouquets to running contests for free flower giveaways on her social media accounts.

While in quarantine, Lisa’s actually been able to successfully grow her online network and strengthen her brand by sharing live videos that help her stay connected with her community. 

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Get Ready to Transform Your Business

Want to connect with other local florists in the industry and unlock the secrets to help your business blossom? Subscribe to Joe’s YouTube channel and follow us on Spotify, Apple Podcasts, Google Podcasts, and more to catch up on all episodes of Flower Shop Secrets.

Join our Momentmaker Facebook group and connect with other florists from our Lovingly hometeam. 

Not yet a Lovingly Momentmaker? Learn more and join today.

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