Believe it or not, social media is no longer a “new fangled” thing. In fact, it’s safe to say it’s not a fad or fleeting craze either.
It looks like social media is here to stay, and for good reason!
Not only is it a way to instantly connect us to people and companies all over the world, it’s the fastest way for something to be seen by thousands, even millions.
Remember taking a road-trip and passing hundreds of billboards? Many with catchy phrases, pretty pictures or enticing offers.
It would take months for a billboard to end up being seen by thousands of people, but now with the click of a button, that same catchy phrase, picture or offer can be seen by thousands—all thanks to the wonder of social media.
So now that you see the power of social media, how do you apply it to your shop?
We’re glad you asked!
Let’s break it down to a few key ways to make your floral business bloom with the help of social media.
It’s crucial that your social media handles (aka names) are consistent across all social platforms and recognizable.
If your shop name is something common like, “The Flower Shoppe” then @theflowershoppe is probably already taken, so you might have to get a little creative—but not too much!
You want your customers (and potential customers) to be able to find you easily on every social channel.
One idea is to add the name of the city you’re in after your shop name to get a unique handle (@theflowershoppefishkill, for example).
It’s better to post purposefully than to just post.
What does that even mean?
Well, a simple Google search will tell you that you need to post on social media several times a week. And every “expert” will tell you something different when it comes to how many times to post per week.
The point is, to be posting!
Post consistently, and with purpose. A well thought-out, pleasing post is better than a random one just for the sake of posting.
When it comes to posting on social media, it’s also important to note that you need to post consistently in order to give your audience a reason to follow you, as well as to combat the social media “algorithms” you may have heard about.
We suggest starting with 3 times per week, at a time of day that your followers are most active.
There are numerous free tools out there to help you best run your social media accounts.
These various tools allow you to schedule your posts so you don’t have to be sitting on your phone at a specific time to post manually.
They also assist you with finding the best times to post, best hashtags to use, and even show you analytics of how your posts performed so you can become a social media guru!
Why wait? Try out these social media tips and tricks and grow your floral business today!
You’re off to a great start and the sky’s the limit.
For more advanced social media best practices for florists, reach out to us at Lovingly!