Lovingly in the News

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With Google planning to display a glaring security warning on insecure e-commerce websites, Lovingly is providing a simple test for florists uncertain about their status.

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On a busy street in Fishkill last year, a woman with tears rolling down her cheeks told a complete stranger how much the gift he had just handed her meant. Cameras were put away. A public event had become a personal moment.

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As online floral-industry leader UFN makes its rebrand to Lovingly official, celebrations — as well as powerful innovations — are already underway.

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With Google on the warpath against insecure websites, Lovingly has issued a stark warning to online florists who may not understand the implications for their businesses.

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Since first announcing its existence to the world, with its then industry-shaking, “We don’t make a penny until you do!” payment structure, UFN has built a sterling reputation in the online floral industry. Today it announces its latest innovations, along with a new look and name — Lovingly — to florists across the U.S. and Canada.

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